SERVICES
- Develop business and brand sponsorship criteria (e.g., market share, revenue, profit etc.)
- Analysis of existing sponsorships in relation to the sponsorship criteria
- Develop sponsorship strategy road maps including objectives, targets, positioning, strategies, success measures/goals and activation
- Property identification (in relation to the agreed criteria), negotiation and contracting
- Impact research (e.g., market share, revenue, profit etc.) design, installation and analysis
WHY DOES IT MATTER?
- Increasing shareholder vigilance on corporate governance and procedure – data, facts and research are a marketing insurance policy
- Evolution in research capabilities and understanding
- Challenging global economy
- Pressure on Marketing Decision Makers to objectively rationalize decisions
- It’s just good business