DO YOU KNOW...
THAT SPONSORING CORPORATIONS
ARE INCREASINGLY LOOKING
FOR A GENUINE AND EMOTIONAL
ENGAGEMENT IN SPONSORSHIP
MARKETING THAT HAS A
POSITIVE IMPACT ON FAN
EXPERIENCE
DO YOU KNOW...
THAT IN 2023 SPONSORING
CORPORATIONS SPENT MORE
THAN 97.35 BILLION (US)
ON GLOBAL SPONSORSHIP
PROGRAMS
DO YOU KNOW...
THAT SPONSORING CORPORATIONS
ARE ACCOUNTABLE (TO THEIR
BOARDS AND SHAREHOLDERS)
TO PROVIDE MEASUREMENT
OF THE UNIQUE BUSINESS,
BRAND AND OPERATIONAL IMPACT
FROM SPONSORSHIP
MARKETING
DO YOU KNOW...
THAT MORE THAN 70%
OF SPONSORING CORPORATIONS
SPEND LESS THAN 1%
OF THEIR SPONSORSHIP BUDGET
ON MEASURING RETURN-ON-INVESTMENT
DO YOU KNOW...
THAT 87% OF SPONSORING
CORPORATIONS CLAIM THEY DO NOT
HAVE ENOUGH RESEARCH TO
EFFECTIVELY MEASURE
RETURN-ON-INVESTMENT FROM
SPONSORSHIP MARKETING
DO YOU KNOW...
SPONSORS FACE COMMON
SPONSORSHIP MARKETING
CHALLENGES; DEFINING STRATEGY,
SELECTING PROPERTIES,
PROCESSING/ACTIVATION
AND EVALUATING TRUE IMPACT
DO YOU KNOW...
THAT THERE IS NO RIGHT FORMULA
FOR SPONSORSHIP ACTIVATION
SPEND. CORE SPONSORSHIP
BENEFITS/RIGHTS AND ACTIVATION
SHOULD BE BASED ON UNIQUE BUSINESS,
BRAND AND OPERATIONAL OBJECTIVES
